AMPLIFAI — THE OPERATING SYSTEM ALWAYS LEARNING

The system that learns
your business — and gets sharper every cycle.

Everything your specialists do feeds one core. It doesn’t reset — it compounds. The longer it runs, the further ahead you get.

The intelligence is rented. The knowledge is owned.
EVERY CYCLE FEEDS BACK — IT COMPOUNDS
DATA IN — FOUR FEEDS, ALL KEPT CURRENT

Business data

The client’s own numbers
INTERNAL DATAMMMMMPBRAND LIFTRetention
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Ad platform data

What the channels report
METAGOOGLE ADSBING ADSAPPLE ADSTIKTOK
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Operational knowledge

What’s changed in the business
Recent testsKey changesNew launchesCALL TRANSCRIPTS
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External factors

The world outside the account
SeasonalityExchange ratesCompetitorsCategory demand
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Fed · cleaned · summarised
DATA CONSOLIDATION LAYER
Google BigQuery
AMPLIFAI AGENTIC OPS, CONTEXT & AUTOMATION LAYER
OpenAI
Claude
Gemini
Python and JavaScript
Organised into
AGENTIC FRAMEWORK — ALL KEPT CURRENT

Business agents

What’s happening on the ground?
MONTHLY OVERVIEWSTARGETSBrand guidelinesPROGRESS BLOCKERSTEAM PRIORITIES
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Vertical agents

DOs & DON’Ts by sector
FintechGamblingB2BEcommerceTRAVEL
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Task agents

How work gets done
NEGATIVE KEYWORDSCOPYWRITINGCREATIVE ANALYSISCOMPETITOR MONITORINGWEEKLY REPORTING
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Channel agents

Best practice & industry updates
SearchMetaShoppingProgrammatic
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Feeds the brain

One shared core — it doesn’t reset, it compounds.

Shared core
OUR MOAT
Your layer
YOU OWN IT
The same memory, used six ways
Plan
Forecast
Diagnose
Protect
Execute
Report
The same core serves two teams
IT SHARPENS THE SPECIALISTS

Our specialists run the accounts

IT EMPOWERS THE BUSINESS

Your internal team is fully up to date

DIAGNOSE

The experience of a senior analyst, but faster.

AmplifAI · ROAS diagnosis
AmplifAI platform diagnosing a year-on-year ROAS movement
Faster performance resolution

Root-cause diagnosis in minutes, not days of manual pivot-table archaeology.

20%
CPA improvement

Spend follows the evidence — budget moves to what is actually working, in real time.

Better
Resource utilisation

Senior specialists spend their hours on judgement and strategy — the Brain absorbs the repetitive analysis underneath them.

PROTECT

Catch anomalies early to avoid performance issues.

AmplifAI · Protect alerts
AmplifAI pushing threshold-breach alerts into a Slack channel
Up to 30%
Fewer performance issues

Anomalies are caught and resolved before they compound into wasted spend.

Slack & email
Alerts where you work

Threshold breaches are pushed to the channels your team already lives in — no dashboard to keep checking.

Always-on
Daily automated checks

Every account, every dimension, checked against your rules — around the clock, down to country and source.

REPORT

Automate performance reporting and creative analysis.

AmplifAI · Creative performance
AmplifAI Meta creative performance report with fatigue scoring
10–15 hrs
Saved per week

Performance reporting and creative analysis that used to eat whole days are generated automatically.

Less fatigue
Creative kept fresh

Fatigue is flagged at the ad and theme level before it drags performance — so creative gets refreshed on time, not late.

Faster
Briefing & ideation

Winning themes and angles surface straight from the data, accelerating the next round of creative briefs.

PLAN

Bottom-up media plans built on your own data.

AmplifAI · Media planner
AmplifAI strategic planning workspace building a monthly media plan from BigQuery run-rate data
Bottom-up
Grounded in real data

Plans are built from your live numbers and month-to-date run-rate — not last year’s template or a top-down guess.

Days → minutes
Faster plan turnaround

A full media plan — budget allocation, channel split and seasonal uplift — drafted from a single brief prompt in minutes.

On-target
Pacing & compliance built in

Spend pacing, FTA targets and hard compliance rules are baked into every plan, so it hits budget and stays on-brand by default.

Plan. Activate. Measure & learn.

One loop, each pass sharper than the last.

PILLAR 01

Planning & forecasting

Bottom-up media plans built on your actual data — match-type strategy, budget allocation, competitive intelligence from Signal.

PILLAR 02

Ongoing delivery

AI-assisted delivery across every channel — Search, Meta, Shopping, programmatic — with change logs and audit trails kept automatically.

PILLAR 03

Measurement & reporting

Holistic measurement, not tactical CPA. Full-funnel from click to deposit / enrolment. From “what was the CPL?” to “why did it change, and what now?”

What you actually get.

A COMPOUNDING SYSTEM NOT A WRAPPER

Most agencies start from scratch every cycle. AmplifAI doesn’t — the shared core remembers what worked, so every plan, test and report builds on the last.

THE PAYOFF: Each quarter sharper than the last →
OWNERSHIP

The intelligence layer built on your data is yours from day one. No black box, no lock-in — if you ever leave, the brain trained on your business could go with you.

THE PAYOFF: Your data, your moat →
SENIOR-LED

Senior specialists run the accounts and make the calls; the Brain handles the grind underneath them. You get strategic judgement and machine speed at once.

THE PAYOFF: Specialists lead, AI amplifies →
CUSTOM ARCHITECTURE

Connectors to everything that matters, bespoke data schemas, token and cost optimization.

THE PAYOFF: Click to outcome, not vanity metrics →

The senior brains are the brains.

Any AI solution is only as good as the humans in the loop.

The Amplifyd team