There is no one-size-fits-all digital approach to successful B2B marketing. Major purchases often need to be considered by more than just one person.
The B2B buying process is more complicated; we are frequently tasked with promoting products and services which can be highly technical and complex. Furthermore, identifying a target & in-market audience in B2B can be more intricate compared to B2C.
Our clients’ buyer could be investigating a potential investment or buy while working at any number of positions or departments within a company.
We also take into consideration that B2B buyers like to compare products/services and that the purchase cycle is generally longer in B2B.