A centralised media strategy across seven European markets — 1,000 campaigns audited on 163 dimensions.
Entain plc (formerly GVC Holdings) is an international sports-betting and gambling company listed on the London Stock Exchange and a constituent of the FTSE 100. It owns brands including Bwin, Coral, Ladbrokes, PartyPoker and Sportingbet.
We partnered with the Bwin team to achieve a centralised strategic approach and increased marketing effectiveness — while operating within a challenging legal environment for online betting.
Audited campaigns across 7 countries for Meta, Google, Apple and Programmatic on 163 dimensions to identify efficiency gains.
Formulated SWOT and Impact-vs-Effort analyses of the findings to set out tactical initiatives and strategic priorities per market.
Pinpointed tracking opportunities across the customer journey and unlocked measurement to better evaluate each channel’s contribution.
A centralised strategic framework diversified media-mix tactics, unlocked acquisition and conversion growth, and set budget allocation by month and channel.
Coverage and visibility scoring by status and market opportunity illustrated growth in existing and new channels — new keyword themes, social audience expansion — within each country’s regulatory requirements.
“I just wanted to drop you a quick note to say a huge thank you for the recommendations you’ve shared with us for the Spanish market. We’ve wrapped up the project, and we’re seeing the positive impact of changes we’ve made to our campaigns.”
Every Amplifyd partnership starts with a performance intelligence audit. A senior team digs into your spend, your system and your strategy — and tells you what they find.
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