Launching Europe’s first integrated resort across ten countries — hitting ambitious revenue targets in year one.
City of Dreams Mediterranean is Europe’s first integrated resort and the largest in the Limassol region of Cyprus. Newly opened in July 2023, it offers world-class luxury accommodation, casino, entertainment and dining.
Amplifyd partnered with City of Dreams to design a multi-country digital marketing program driving a successful launch — building brand reach and engagement, and delivering bookings and revenue. We hit ambitious targets within 12 months in a highly competitive tourism environment.
A live multi-source country planning framework combined global travel trends, financial and geopolitical data, flight information, search trends and proprietary social-audience sizing.
A campaign mix across TikTok, Snapchat, Programmatic and Direct Display reached highly relevant audiences alongside core platforms Meta and Google.
Native-looking content via TikTok Creative Exchange launched the first TikTok campaign — following platform trends to connect with an audience that values authenticity.
A real-time dashboard enabled 10× faster holistic evaluation across campaigns, channels and markets — powering decisions, forecasting and evolving needs.
Ran brand-lift, awareness and creative-perception studies across 10 countries, using platform and 3rd-party solutions to assess effectiveness and inform future strategy.
Performed statistical correlation analysis per country to optimise the impact of media spend on room reservations and inform future spend levels.
“We have been working with Amplifyd for more than a year and they have become an indispensable partner for our business. Their strategic acumen and deep digital marketing expertise have been absolutely crucial to the growth of City of Dreams.”
Every Amplifyd partnership starts with a performance intelligence audit. A senior team digs into your spend, your system and your strategy — and tells you what they find.
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