Andrology.

Scaling a men’s-health clinic into a global, multi-clinic operation.

+40%

More revenue / year

New clinics

−10%

Lower CPC / year

OVERVIEW

Built for the full patient journey.

International Andrology is a men’s healthcare clinic, with its first clinic established in Athens, Greece. Amplifyd was tasked to scale up the business and drive ambitious global-expansion targets.

Understanding the personas, issues and treatments across all andrology services was a key priority — building an extensive keyword portfolio that grew the clinic’s search footprint and market share. Healthcare journeys move from researching symptoms, to consideration, to treatment, so structure, investment and messaging were tailored to each phase.

Paid SearchLocalisation · 4 languagesCall trackingOnline-to-offlineIntent structure

KEY STRATEGIC OPTIMISATIONS

Four optimisations across the patient journey.

Intent-based structure

An intent-based keyword and campaign structure in search funnelled the right investment and communication to each user, depending on the stage they were in.

Full localisation

Fully localised keywords and copy across 4 different languages.

Dynamic call tracking

Dynamic call-tracking technology measured the number of phone enquiries the business receives, to the most granular level.

Online-to-offline revenue

Online-to-offline revenue tracking ensured the program optimised not just on enquiry volume, but on quality — consultations booked and every other business KPI.

IN THEIR WORDS

“We have been working with Amplifyd since 2014 on multiple digital marketing projects and across different, challenging geographies. I would go so far as to say that the Amplifyd team has been pivotal in our commercial success and a trusted partner. Having worked with other agencies, I cannot recommend them enough for their diligence, analytical mindset, client attention and — most importantly — really caring about their clients’ commercial success.”

Chris Kostantinidis Co-Founder · International Andrology

INTERNATIONAL ANDROLOGY — HEALTHCARE

WANT TO BE THE NEXT ONE?

Grow.
Without the doubt.

Every Amplifyd partnership starts with a performance intelligence audit. A senior team digs into your spend, your system and your strategy — and tells you what they find.

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Amplifyd Ltd · London · UK

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