CASE STUDY — MARKETPLACE · GREECE

Shopflix.

A 10-million-product marketplace, rebuilt around live data, profit-led bidding and statistical correlation analysis — delivered in four months.

+50%

More orders YoY

+26%

Higher ROAS YoY

+40%

More traffic YoY

OVERVIEW

A sprawling catalogue, turned into a compounding performance engine.

Shopflix was founded in 2022 by retail experts with a vision of top-quality service throughout Greece — becoming the place-to-be for everyday shopping. The company boasts an impressive catalogue of 10M products across technology, health & beauty, home & garden and many more categories.

Amplifyd partnered with Shopflix to drive revenue growth through a redesigned digital marketing program: campaign strategy and implementation to grow revenue sustainably and efficiently, plus reporting and automation to maximise insight and optimisation capability.

Digital strategyReporting & automationGoogle ShoppingMeta Advantage+Profit-led bidding

OUR APPROACH

Six moves. One operating system.

Enabling investment decisions

Built a live data source delivering market-trend insights and reports — forecasting which products will be in high demand, and monitoring competitor trends.

Upgraded measurement & centralised reporting

Fixed tracking gaps and used consent mode so data modelling worked effectively. A real-time dashboard sped up evaluation across campaigns, channels and product categories.

Recalibrated objectives

Fed algorithms the right conversion signals at each stage of the funnel. Established portfolio bidding with bid caps to minimise Impression Share lost to budget limits.

Fine-tuned product feeds

Launched new feeds with millions of products to best-practice on Meta for Advantage+, and a custom-label architecture to optimise Google Shopping by best-sellers, price point and sub-category.

Restructured account architecture

Tested away from over-reliance on Pmax into a scalable structure — better control of the inventory mix, with investment diversified across more categories and sub-categories.

Maximising ROI

Ran statistical correlation analysis across AOV, CR% and ROAS to inform buying strategy, then integrated profit margins and optimised toward profit.

IN THEIR WORDS

“We decided to entrust the digital performance of Shopflix to Amplifyd, and it turned out to be an excellent decision. Through advanced tools, a data-driven approach, in-depth analysis, and a team that knows how to deliver real value, we achieved impressive results immediately after transitioning to our new platform. Amplifyd is truly a team that you enjoy collaborating with, and their impact has been invaluable.”

Christos Kalogerakis CEO · Shopflix

SHOPFLIX.GR — MARKETPLACE

WANT TO BE THE NEXT ONE?

Grow.
Without the doubt.

Every Amplifyd partnership starts with a performance intelligence audit. A senior team digs into your spend, your system and your strategy — and tells you what they find.

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We'll be in touch to set up your audit.

[email protected]

Amplifyd Ltd · London · UK

amplifyd.