From a dormant account to the highest lead volumes in three years — in just four months.
SportPesa, established in 2014, is a digital betting company providing online gambling services — including sports betting, live betting and casino games.
Amplifyd partnered with the South African branch to design a digital marketing program and grow the business — transitioning the account from inactivity to the highest lead volumes in three years, all within four months while resolving critical regulatory challenges.
Examined the existing campaign and tracking setup to identify optimisation and growth opportunities, and translated business goals into measurable conversion events.
Worked with SportPesa and the ad platforms to resolve underlying gambling-regulation issues within 60 days.
Expanded keyword coverage into an intent-based structure for tight budget and bidding control across every part of the funnel.
Geared structure, match types and creative toward Smart Bidding’s machine-learning capabilities for optimal performance.
Moved Meta from boosting organic content to a full lead-generation structure — image and video creative, remarketing and lookalike audiences.
Added Performance Max to diversify the channel mix, then moved into programmatic display for full control and transparency across upper-funnel inventory.
“Having previously worked with Amplifyd, there was no hesitation in bringing them onboard to manage the performance media requirements for SportPesa South Africa. Amplifyd are an important partner for our business — their data-driven approach, combined with a strong focus on account management and service delivery, has added huge value and ultimately better efficiencies to our paid media strategy.”
Every Amplifyd partnership starts with a performance intelligence audit. A senior team digs into your spend, your system and your strategy — and tells you what they find.
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