Doubling sales-qualified leads for a high-tech used-car platform — while holding cost per lead flat.
Spotawheel is a high-tech used-car platform empowering people to buy pre-inspected, reliable cars — now one of the fastest-growing in Europe.
Teaming up in 2021 during a challenging macroeconomic period, the objective was clear: fast, efficient growth. We had to maximise both the volume and quality of leads sent to sales — doubling Sales Qualified Leads YoY while maintaining the Cost per SQL.
Scored leads by intent, new-vs-returning and actual offline sales, passing every relevant offline event back to Google Ads — down to search term, ad and audience — to track and optimise the whole funnel.
Expanded to broad match to capture more search terms while feeding the algorithm the right conversion signals, with all campaigns on automated bidding against offline signals.
Used cars are high-ticket purchases with long consideration windows — so coverage spanned awareness through to conversion.
Generated demand via video and Discovery campaigns, captured it with intent-based paid search, and converted via dynamic retargeting.
Used past converters to build custom and similar-audience lists of higher- and lower-value customers, empowering Smart Bidding and targeting.
The dev team built custom scripts to speed up campaign builds while maximising ad relevance and use of business data.
“Focus on sustainable growth resonates with a Performance approach that produces efficiencies via quality targeting. With Amplifyd we managed to cut down the noise and concentrate our efforts on high-quality leads.”
Every Amplifyd partnership starts with a performance intelligence audit. A senior team digs into your spend, your system and your strategy — and tells you what they find.
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