Aligning paid media across 30+ markets for a global fintech — exceeding sales targets by 55%.
SumUp is a global financial technology company headquartered in Berlin, supporting more than 3.5 million merchants across 30+ markets with a product suite of tailor-made business payment tools.
SumUp’s challenge was achieving regional alignment and increased marketing effectiveness — hitting ambitious targets while driving innovation through its strategic approach to digital marketing.
Formulated a cross-market strategic framework, diversified the media mix and unlocked growth opportunities for new customer acquisition and conversion.
Transformed the Meta creative process through automation — leveraging 3rd-party tech to save time and resource in setup and asset production.
Audited data tracking and campaigns across Meta and Google Ads on 48 dimensions, surfacing optimisation tactics that improved efficiencies.
Improved CPAs by 45% YoY while simultaneously exceeding sales targets by 55%.
Optimised branded search for budget savings — CPCs improved 35% while CTR rose 34% YoY.
An attribution-window test on Meta increased retargeting sales 9× at a 50% lower CPA.
Centralised cross-market reporting, media planning and forecasting to power day-to-day optimisation and future strategy.
“From the start, Amplifyd seemed like a natural part of our team. We appreciate their knowledge and bold attitude. From BI, messaging and creative automation, Amplifyd has helped SumUp detect the impact of different channels, decrease campaign implementation time and improve our main KPIs.”
Every Amplifyd partnership starts with a performance intelligence audit. A senior team digs into your spend, your system and your strategy — and tells you what they find.
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