CASE STUDY — B2B SAAS · BUSINESS TRAVEL · GLOBAL

Travelperk.

Scaling unsuccessful PPC into a business-critical lead channel — across 47 markets and 8 languages, for the fastest-growing SaaS in the world.

+65%

More SQLs / month

+80%

Larger-sized leads

$44M

Latest funding round

OVERVIEW

Reaching the decision-makers inside larger businesses.

TravelPerk makes software used by businesses worldwide to book their business travel. To grow, it needed to reach decision-makers within larger companies — increasing annual travel bookings and building sustainable LTV and CAC models.

Keyword research and copywriting focused investment on searches that signalled larger-sized businesses, with Google in-market audiences used heavily to target business — not recreational — travellers.

Paid SearchAttribution modelling47 markets · 8 languagesIn-market audiencesLanding-page CRO

KEY STRATEGIC OPTIMISATIONS

Four moves that closed the loop.

End-to-end tracking

Tracked the right data to the deepest level and closed the online-to-offline loop — so every paid-search element optimised toward offline outcomes like Sales Qualified Leads and expected travel bookings.

Persona-led landing pages

Personalised the landing-page experience for each audience persona.

Ultra-granular structure

Built an ultra-granular account and campaign structure across 47 markets and 8 languages — spanning Europe, the Middle East, Asia and the USA.

Custom attribution

Built a custom attribution model for bidding optimisations well beyond the last click.

IN THEIR WORDS

“I have never worked with an agency like Amplifyd before. Most agencies make you spend as much as they can just to increase their commission. Not Amplifyd — they really care and dig deep into your business; as a result you feel like they are true partners. They are intelligent, experienced, stay ahead of the digital trends and most importantly they bring true results. At TravelPerk, Amplifyd scaled our unsuccessful PPC campaigns into a business-critical lead acquisition channel — helping us become the fastest-growing SaaS company in the world.”

Jake Stainer Head of Digital Growth · TravelPerk

TRAVELPERK — BUSINESS TRAVEL

WANT TO BE THE NEXT ONE?

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Amplifyd Ltd · London · UK

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