Zzoomm.

Claiming UK full-fibre market share, postcode by postcode — lifting purchases 73% in six months.

+73%

More purchases (6 mo)

−25%

Improvement in CPA

+53%

Higher Click-to-Lead CVR

OVERVIEW

Winning full-fibre share, postcode by postcode.

Zzoomm is a high-quality full-fibre network for homes and businesses across the UK — ideal for streaming, gaming and social all at once, plus faster file sharing, video conferencing and remote working.

Following a rebrand, Zzoomm had to claim UK market share against high competition while identifying what makes prospects tick. It operates in strict geographic areas, so both market size and the ability to target it precisely are key to success.

Creative A/B testingAccount restructureGeo · postcode targetingBrand searchOffline signals

OUR APPROACH

Seven moves to claim the map.

Market & competitor research

Thorough research and analysis of past learnings shaped a robust creative testing strategy.

Creative A/B framework

Produced multiple creative variations across communication hooks, USPs and CTAs in an A/B testing framework, yielding incremental efficiencies.

Account restructure

Account audits across Google Ads and Meta surfaced quick wins and led to a full restructure that increased relevance.

Four-layer segmentation

Segmented activity into four layers by audience affinity and keyword intent, funnelling investment by expected efficiency.

Brand search protection

Optimised brand search — CPCs improved 29%, CTR rose 26% — protecting brand space from competitors while holding impression share.

Postcode targeting

Calibrated geographic targeting around specific postcodes, with targeted and excluded areas matching users to Zzoomm’s coverage.

Eligibility as a signal

Used eligible-postcode checks as offline conversion signals, improving eligibility matching and ultimately conversion to sale.

IN THEIR WORDS

“Amplifyd are my go-to partner for digital growth. Their approach is second to none, working diligently and comprehensively to drive incremental growth. Whether working independently or with my team, the communication is always excellent. Each member of the team is a pleasure to work with, highly intelligent and able to advise on the various strategies and tactics available. Our ever-improving performance as a business is intrinsically linked to the fantastic work by the entire team at Amplifyd.”

Simon Gray Head of Marketing · Zzoomm

ZZOOMM — FULL FIBRE

WANT TO BE THE NEXT ONE?

Grow.
Without the doubt.

Every Amplifyd partnership starts with a performance intelligence audit. A senior team digs into your spend, your system and your strategy — and tells you what they find.

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Amplifyd Ltd · London · UK

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