International Andrology is a men’s healthcare clinic, with a first established clinic in Athens, Greece.
Amplifyd was tasked to scale up the business and drive the ambitious global expansion targets the business had set.
Understanding the personas, issues and treatments around all Andrology services was a key priority. It allowed us to build an extensive keyword portfolio increasing the clinic’s search result footprint and market share.
Healthcare journeys start from the phase of researching symptoms, move on to the Consideration phase and finally on to the Treatment stage. Campaign structure, investment level and communication methods would all have to be tailored to those phases.
Key strategic optimisations
– Intent based keyword and campaign structure in search, allowing us to funnel the right investment level and communication approach to each user – depending on the stage they were in.
– Full localisations of keyword and copy across 4 different languages
– Dynamic call tracking technology allowing us to measure the number of phone enquiries the business to the most granular level.
– Online to Offline Revenue tracking, making sure the program was not just optimised on the volume of enquiries but against the quality of enquiries, consultations booked and all other KPIs of the business
10
lower CPC every year
3
More Clinics
40
Increase in Revenue every year
“We have been working with Amplifyd since 2014 on multiple digital marketing projects and across different and challenging geographies. I would go so far as to say that the Amplifyd team has been pivotal in our commercial success and a trusted partner. Having worked with other digital marketing agencies, I cannot recommend them enough for their diligence, analytical mindset, client attention and most importantly really caring about their clients commercial success”
Chris Kostantinidis, Co-Founder at International Andrology