SumUp is a global financial technology company headquartered in Berlin, Germany. SumUp supports more than 3.5 million merchants in over 30 markets worldwide, and operates a product suite of tailor-made business payment tools.
SumUp’s challenge was achieving regional alignment and increased marketing effectiveness. In return, the business would achieve its ambitious targets, while simultaneously driving innovation via its strategic approach on digital marketing.
Our approach
1. Formulated a cross-market Strategic Framework, diversified the media mix and unlocked growth opportunities for new customer acquisition and conversion.
2. Transformed the Meta creative process, through creative automation, leveraging 3P tech tools and yielding time and resource savings in setup process & creative asset production.
3. Data tracking and Campaign audits for Meta and Google Ads across 48 dimensions, helped us identify optimisation tactics which improved efficiencies.
4. Optimising Meta & Google campaigns allowed us to improve CPAs by 45% YoY, while simultaneously exceeding sales targets by 55%.
5. Optimising Branded search campaigns, we were able to make budget savings, improve CPCs by 35%, while simultaneously increasing CTR by 34% YoY.
6. Attribution-window test on Meta increased sales from retargeting audiences by 9x, with a 50% lower CPA.
7. Centralised cross-market reporting, media planning and forecasting processes, facilitating day-to-day optimisations and informing future strategic decisions.
55
Higher sales vs target
45
Improvement in CPA YoY for total sales
8
Faster deployment of cross-market creative automation process via 3P tech tools
50
Improvement in Meta CPA for retargeting audiences
35
Improvement in Brand Search CPCs
“From the start, Amplifyd seemed like a natural part of our team. We appreciate their knowledge and bold attitude. From BI, messaging, and creative automation, Amplifyd has helped SumUp detect the impact of different channels, decrease campaign implementation time and improve our main KPIs“
Felipe Soares, Online Marketing Lead at SumUp