Travelperk makes software used by businesses worldwide, to book their business travels.
In order to grow, Travelperk needed to approach decision makers within larger businesses – increasing annual travel bookings and facilitating sustainable LTV and CAC growth models.
Keyword research and copy writing took place, focusing the investment on keyword searches that indicated larger sized business.
Google’s In-market audiences used heavily for optimisation and targeting of Business audiences instead of recreational travellers.
Key strategic optimisations
– Tracked the right kind of data, to the deepest level possible and closed the online-to-offline tracking loop. End-to-end tracking ensured all paid search elements were indeed optimised towards offline data such as Sales Qualified Leads and Expected Travel bookings.
– Personalised landing pages experience for each audience persona
– Ultra-granular account and campaign structure in 47 Markets and 8 languages across Europe, Middle East, Asia and the USA
– Custom attribution model for Bidding Optimisations beyond the last click
65
More Sales Qualified Leads every month
80
Larger sized Leads
44000000
Raised in latest funding round
“I have never worked with an agency like Amplifyd before. Most agencies make you spend as much as they can just to increase their commission. Not Amplifyd – they really care and dig deep into your business, as a result you feel like they are true partners. They are intelligent, experienced, stay ahead of the digital trends and most importantly they bring true results. At TravelPerk Amplifyd scaled our unsucessful PPC campaigns into a business critical lead acquisition channel thus helping us become the fastest growing SaaS company in the world.”
Jake Stainer, Head of Digital growth at Travelperk